Calling the Top on Call of Duty
There are changes afoot at Activision. As you may have heard, the two heads of Activision’s most successful studio, Infinity Ward, have been fired for ‘breach of contract and subordination.’ Dubious Quality has a nice little summary of events.
Activision has tasked Sledgehammer games (run by the former developers of Dead Space) with making the Call of Duty game for 2011 which will potentially be in the action-adventure genre. Activision believes they have created a self-sustaining franchise separate from the individual game quality, the same mistake Electronic Arts made with their sports franchises. Call of Duty, meet Madden, the ghost of Christmas future.
Call of Duty vs. Medal of Honor
The top Infinity Ward brass got their chops in the FPS realm with Medal of Honor: Allied Assault. This was an Electronic Arts franchise which had seen a ton of success and which EA believed was well established with consumers.
While Allied Assault scored in the low 90’s on Metacritic, subsequent games by different developers have scored in the 70s and even 60s, and sales have fallen off a cliff. This is to be expected; gamers will only give a loved franchise benefit of the doubt for a single flop or if lucky, two. After a sustained trend of crap games, FPS fans looked elsewhere for their fix.
MoH: Allied Assault is still regarded as one of the finest WW2 games ever made. Infinity Ward strikes again! Coincidence? Doubtful
Fortunately for them, the Infinity Ward guys were at Activision working feverishly on CoD4: Modern Warfare. This was the first modern Call of Duty game (a decision that Activision management believed to be a mistake). Call of Duty was a successful if not ground breaking franchise for Activision at the time. Modern Warfare changed all that.
It became the fastest selling FPS game of all time and went on to sell nearly 15 million copies worldwide. Call of Duty joined some of the largest game franchises in the world like Final Fantasy and Mario. Infinity Ward became the toast of Activision.
So what went wrong?
Call of Duty is an annual franchise, and yet a game takes more than a year to develop. Activision therefore has two teams making Call of Duty games and they alternate release years, allowing for a 2 year development schedule. The other team is Treyarch, and they are sadly known as the shit team. The ‘Treyarch years’ (2010 for example) is a terrible time and gamers everywhere lament their misfortune that these hacks are allowed to touch the Call of Duty franchise.
World at War's big hook was Nazi Zombies. Treyarch strikes again! Goddamn Treyarch is shit
CoD5: World at War sold well, although not as well as Modern Warfare. That being said, it was still a success because gamers identified the franchise with quality. This was solidified with CoD6: Modern Warfare 2 which came out in November and became the fastest selling videogame of all time and yet another smash hit. It was developed by Infinity Ward.
There was a huge jump in sales from the previous Call of Duty games to Modern Warfare, and that new tier has held up reasonably well. That’s because Modern Warfare was revolutionary and its success flowed through to the subsequent games in the franchise. This isn’t sustainable if the game quality goes from great to shit. Treyarch can’t properly execute a Call of Duty game.
The original Modern Warfare was a groundbreaking title for its multiplayer perks. Infinity Ward strikes again! Coincidence? Doubtful
There’s no reason to believe Sledgehammer games can bring something new to the table. Sure, Dead Space was great, but the shooting mechanics in that weren’t exactly the highlight, and Call of Duty isn’t known for its moody atmosphere. Infinity Ward was the keeper of the flame, and Activision just fired them for what appears to be a disagreement over money.
Infinity Ward is going to go to a new studio and develop what will undoubtedly be a great FPS game. Sure, it won’t have the sales of Call of Duty, at least initially, but eventually it will get that traction. Quality shines through.
Publishers don’t get it
Publishers believe they know how to sell a game. They give gamers CGI trailers and ridiculous promotions. They believe ‘brand management’ is what sells a good game. Gameplay, and real gameplay footage specifically, is what sells a game. Quality and innovation sells a game. Gamers don’t care about the latest CGI commercial, they want to see Quick Looks and behind the scenes videos.
No Ken Levine, no problem? Actually, no Ken Levine = big problem as Bioshock 2 rides the coattails of its predecessor
Publishers believe that because new AAA games have teams of hundreds working on them that no one person can be that important. Why, then, do the same people come out with great games time and again? Why value Sid Meier, or John Carmack, or the team at Rockstar? Why value Ken Levine, or the Blizzard team? Because they’re the best, that’s why. Bioshock 2 didn’t have Ken Levine working on it, and its Metacritic scores dropped 8 points (and will likely drop more) compared to the original. Sales will no doubt follow suit.
Infinity Ward reportedly wanted to go in a different direction from just making Modern Warfare 3, and Activision management balked. They resisted the vision of Infinity Ward during the development of Modern Warfare, but eventually gave in, and look how that turned out? I’m sure the new ideas IW had were the next leap forward in FPS, and fortunately for us gamers we will still see it, just not under the Activision banner.
Their loss.
